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You run a business where you sell your time for money. This could be a
Had you known of this beforehand you could have booked another client and made your hourly rate, instead you wasted your time.
There are many ways to reduce or eliminate no shows. It all starts with more active communication with your clients.
More than 100 million people own personal digital calendars (Google Calendar, Outlook, Office 365, etc…) but only a few percent ACTUALLY use them. This means that their appointments are often in their heads, written down on a piece of paper or perhaps on a calendar in the kitchen. But none of these non digital mechanisms will remind the client they need to show up.
In 2018, Pew Research found that 95% of all Americans own a cell phone and have used text messaging. That’s about 277 million people in the US (excluding younger children).
Texting is great because it's asynchronous. This means that they can read the message at their leisure, and respond when it suits them.
So use the communication tools that everyone has access to.
It works like this, connect a digital Calendar to a Reminder Application and you are off to the races.
I wish this kind of return on investment was available in the stock market.
Try using text reminders to remind your clients, and I promise you, you will eliminate your No Shows!
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